From visit to return

Topologizing diaspora identity through memorable tourism and migration intentions

Bibliographic Data

ID21698677
AuthorsAdrienne Tingyao Liu (0000-0002-3663-916X, City University of Macau), Yoo Ri Kim (0000-0003-4218-6424, University of Central Florida, corresponding author), Allan M Williams (0000-0001-6134-3611, University of Surrey), Anyu Liu (0000-0003-1459-0163, Texas A&M University), Pearl M C Lin (0000-0002-4320-3866, Hong Kong Polytechnic University)
Year2025
Pages1-16
Publication date2025-12-27
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCurrent Issues in Tourism (JOURNAL)
Journal identifiersISSN: 1368-3500 • E-ISSN: 1747-7603
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13683500.2025.2601238
OpenAlexW7117418767
LanguageEN
References cited53

This study examines how return visits shape return migration intention (RMI) among diaspora tourists by proposing and empirically validating a fourfold identity typology: Destination, Origin, Fusion, and Conflict. Drawing on a new scale of Diaspora Memorable Tourism Experience (DMTE) and survey data from UK-based migrants, the study tests how identity orientation moderates the DMTE–RMI relationship. Results reveal significant and systematically varied effects, with the strongest influence among Conflict-identity individuals. These findings confirm the typology’s behavioural relevance and refine theories of transnationalism by demonstrating that identity hybridity is not uniform but behaviourally consequential. Practical implications highlight how destination marketers can tailor tourism experiences to engage diaspora audiences emotionally and strategically. The study contributes to bridging tourism and migration research by positioning return visits as moments of identity negotiation with potential long-term mobility implications

Destinations · Diaspora · Hospitality · Immigration · Tourism · Diaspora, migration, transnational identity · Migration, Aging, and Tourism Studies · Migration, Ethnicity, and Economy

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