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Travelling to an unusual destination

Chinese tourists’ preferences for visiting North Korea

Bibliographic Data

ID21698703
AuthorsDa Shi (0000-0002-9952-6031, Surrey International Institute, Dongbei University of Finance and Economics, Dalian, China), Bowen Yi (0009-0005-4393-4414, Surrey International Institute, Dongbei University of Finance and Economics, Dalian, China), Bingchao Zhang (0000-0002-7796-7741, School of Management, Shandong Technology and Business University, Yantai, China, corresponding author), Dengxi Yu (Liaoning University of International Business and Economics)
Year2023
Volume26
Issue13
Pages2128-2144
Publication date2023-07-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCurrent Issues in Tourism (JOURNAL)
Journal identifiersISSN: 1368-3500 • E-ISSN: 1747-7603
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13683500.2022.2077179
OpenAlexW4281785489
LanguageIT
Citations received1
References cited45

Although travelling to unusual destinations has aroused great interest among tourists, little is known about which aspects of these destinations compel tourists to visit. This study focused on the authenticity of revealed preference data and the favourable statistical characteristics of stated preference data through two studies, taking North Korea as an example of an unusual destination. Specifically, this study examined Chinese tourists’ preferences for travelling to this country by considering tourists who had and had not visited North Korea. Fuzzy-set qualitative comparative analysis was performed to confirm results’ validity and identify the effects of configurations of North Korean attractions on tourists’ preferences. Findings revealed that cultural sites, entertainment, and modern sightseeing positively influenced tour choices, followed by local meals and shopping sites. Price was not identified as an essential factor influencing tourists’ visit intentions. In addition, six attribute configurations were found to lead to a North Korea tour choice. Implications for the development of unusual or obscure tourist destinations were also discussed

Advertising · Business · Destinations · Economics · Entertainment · Geography · Political science · Preference · Tourism · Tourist destinations · Cultural Heritage Management and Preservation · Diverse Aspects of Tourism Research · Marketing

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Unique citing works1
Citations per year0,5
Citation span2024 - 2024 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 1

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