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Are music lovers promising tourists? attracting classical music and opera aficionados into the tourism loop

Bibliographic Data

ID21698920
AuthorsMartha Friel (0000-0003-3898-1708, Department of Humanities Studies, IULM University Milano, Italy, corresponding author), Giovanna Segre (0000-0002-5896-3809, Department of Economics and Statistics ‘Cognetti de Martiis’, University of Turin Torino, Italy)
Year2023
Volume26
Issue1
Pages6-11
Publication date2023-01-02
Open AccessNo
TypeARTICLE
VenueCurrent Issues in Tourism (JOURNAL)
Journal identifiersISSN: 1368-3500 • E-ISSN: 1747-7603
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13683500.2021.2007859
OpenAlexW4200153424
LanguageEN
Citations received2
References cited10

Tourism driven by classical and opera music is a very promising and undervalued segment for many destinations. This letter outlines the current and potential demand for music tourism from a sample of classical music and opera lovers, shedding light on the characteristics of this type of traveller and their travel habits.A cluster analysis identifies 4 clusters with significant differences in terms of attitudes toward music-related journeys and the results are discussed in order to advance some strategic suggestions for the development of destinations and for promoting innovative collaborations between the tourism and performing arts sectors

Advertising · Art · Business · Classical music · Destinations · Geography · Music festival · Musical · Opera · Performing arts · The arts · Tourism · Visual arts · Cultural Industries and Urban Development · Diverse Aspects of Tourism Research · Sport and Mega-Event Impacts · Marketing

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Citations per year0.67
Citation span2023 - 2025 (3)
Highly citedNo

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