Memorable tourism experience and well-being of Chinese rural tourists

Bibliographic Data

ID21699026
AuthorsJiarui Shao (0000-0002-5087-8204, Hohai University), Liguo Yang (0000-0001-9246-4723, Hohai University), Yuanyuan Lin (0000-0002-7773-4921, Nanjing University of Finance and Economics, corresponding author), Min Zhao (0000-0002-2500-3035, Hohai University)
Year2025
Pages1-18
Publication date2025-08-11
Open AccessNo
TypeARTICLE
VenueCurrent Issues in Tourism (JOURNAL)
Journal identifiersISSN: 1368-3500 • E-ISSN: 1747-7603
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13683500.2025.2544797
OpenAlexW4413217795
LanguageEN
Citations received1
References cited70

This study explores the multidimensional memorable rural tourism experience (MRTE) and further examines the relationship between MRTE and tourist well-being. Findings were drawn from a mixed-method approach, which included thematic analysis and PLS-SEM. Study 1 identifies seven dimensions and 27 items for measuring MRTE. Study 2 shows that memorable hedonism, novelty, involvement, local culture, knowledge, and meaningfulness of rural experience could significantly influence tourist hedonic and eudaimonic well-being, while perceived refreshment only significantly influences tourist hedonic well-being, as it does not come out as significant to predict eudaimonic well-being. Moreover, rural tourists' hedonic well-being positively influences tourist eudaimonic well-being. This study contributes to a better understanding of MRTE and tourist well-being in rural tourism. It also provides meaningful guidelines for rural destination management organisations

Advertising · Business · Geography · Rural tourism · Tourism · Tourism geography · Well-being · Cruise Tourism Development and Management · Diverse Aspects of Tourism Research · Psychology · Recreation, Leisure, Wilderness Management · Marketing

Tools

Open DOI