Is platform-based tourism cannibalising traditional tourism demand? A municipality-level comparative study across Europe

Bibliographic Data

ID21699062
AuthorsAdrián Mendieta-Aragón (0000-0001-8250-9182, Universidad Rey Juan Carlos, corresponding author), Julio Navío-Marco (0000-0001-5163-9777, Universidad Nacional de Educación a Distancia), Claudia Sevilla-Sevilla (0000-0003-2603-7891, Universidad Nacional de Educación a Distancia), Luis M Ruiz-Gómez (0000-0002-4607-326X, Universidad Nacional de Educación a Distancia)
Year2026
Volume29
Issue8
Pages1471-1478
Publication date2026-04-18
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCurrent Issues in Tourism (JOURNAL)
Journal identifiersISSN: 1368-3500 • E-ISSN: 1747-7603
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13683500.2025.2526717
OpenAlexW4411917264
LanguageEN
References cited26

The platform economy is a growing research topic in the tourism sector, multifaceted and with important socio-political and economic implications. According to Tobler's geographical theory, this study conducts ambitious comparative research in 231 European cities, a number never reached in previous studies, to investigate whether digital platform tourism is cannibalising the tourist accommodation market. This study examines the spatial patterns of collaborative tourism demand by using Moran's – statistics and LISA cluster analysis. The results reveal the presence of geographic concentrations of cities with a similar degree of cannibalisation of tourism demand by P2P platforms, generating heterogeneous effects across European cities

Business · Economic geography · Environmental planning · Geography · Regional science · Tourism · Tourism geography · Digital Marketing and Social Media · Sharing Economy and Platforms · Transportation and Mobility Innovations

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