Defining domestic destination attractiveness

Gen-Y and Gen-Z perceptions

Bibliographic Data

ID21699366
AuthorsKristína Pompurová (0000-0003-4721-9379, Department of Tourism, Matej Bel University in Banská Bystrica, Banská Bystrica, Slovakia), Ivana Šimočková (0000-0003-2769-3022, Department of Tourism, Matej Bel University in Banská Bystrica, Banská Bystrica, Slovakia, corresponding author), Riccardo Rialti (0000-0002-0365-286X, University of Milan)
Year2024
Volume27
Issue12
Pages2004-2022
Publication date2024-06-17
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCurrent Issues in Tourism (JOURNAL)
Journal identifiersISSN: 1368-3500 • E-ISSN: 1747-7603
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13683500.2023.2220953
OpenAlexW4379742469
LanguageEN
Citations received10
References cited64

Destination attractiveness influences tourists’ destination choices and may be the most important determinant to visit or revisit a destination. This paper points out four approaches to destination attractiveness and deals with the most common one, the perceptive concept. Since perceived destination attractiveness is affected by familiarity with the destination, the paper focuses on the domestic tourism market. Bearing in mind the heterogeneity of domestic visitors, it focuses on young generations presenting a long-term perspective market. The aim of this study is to assess the perceived domestic destination attractiveness among GenY and GenZ and determine if there is a correlation between overall perceived destination attractiveness and the target market based on belonging to a specific generation. Research methods, combining sociological questioning through questionnaires, indicator of destination attractiveness ratio – DAR (originally designed by authors), importance-performance analysis (IPA), and expert panel were used. The results show that Slovakia and Czechia are attractive to young locals. Differences occur when comparing the perception of destination attractiveness by individual generations. The perceived attractiveness cannot, therefore, be examined on the example of heterogeneous visitors, as it has been common in the scientific literature until now; homogeneity of the target market is imperative

Advertising · Attractiveness · Business · Destinations · Geography · Perception · Tourism · Cruise Tourism Development and Management · Diverse Aspects of Tourism Research · Psychology · Sustainable Urban and Rural Development

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