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Dining with distance during the pandemic

An enquiry from the theory of proxemics and social exchange

Bibliographic Data

ID21699602
AuthorsHanqun Song (0000-0001-7081-5393, University of Huddersfield), Emily Ma (0000-0002-0161-7710, Department of Hospitality and Tourism Management, University of Massachusetts, Amherst, USA, corresponding author), Mingming Cheng (0009-0001-8484-4192, Curtin University)
Year2022
Volume25
Issue9
Pages1432-1450
Publication date2022-05-03
Open AccessNo
TypeARTICLE
VenueCurrent Issues in Tourism (JOURNAL)
Journal identifiersISSN: 1368-3500 • E-ISSN: 1747-7603
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13683500.2021.1940108
OpenAlexW3170580905
LanguageEN
Citations received5
References cited69

Building on proxemics theory and social exchange theory, this study investigated how different levels of psychological social distancing, protective wears, and social interactions influence customers’ perceived risk, social exchange with service employees and their intention to avoid dining in restaurants under the ‘new normal’ of COVID-19. Using an experimental design with a total of 404 participants in US, this study shows that regardless of social distancing measures, both protective wear and social interaction levels can significantly influence customers’ risk perception and social exchange quality. The study contributes to the tourism and hospitality literature by providing a timely understanding of customers’ psychological perceptions, and responses of dining in restaurants during this difficult transition time. More importantly, this study adds hard empirical evidence to the current debate of restaurant re-open measures beyond widely circulating opinion pieces

Advertising · Business · Empirical research · Hospitality · Hospitality industry · Perception · Political science · Proxemics · Social distance · Social exchange theory · Social relation · Tourism · Behavioral Health and Interventions · Communication · Customer Service Quality and Loyalty · Medicine · Psychology · Psychology of Social Influence · Social Psychology · Marketing

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Citations per year1.25
Citation span2022 - 2025 (4)
Highly citedNo

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