What motivates the impulsive travel intentions of Generation Z? A study based on grounded theory and fsQCA

Dados Bibliográficos

ID21699752
AutoresYuxin Li (0009-0007-7054-9807, Shandong Technology and Business University), Mengqiang Ma (Shandong Technology and Business University), Zhangang Hao (0000-0002-2145-4920, Shandong Technology and Business University, autor correspondente), Fuying Xu (Shandong Technology and Business University), XU Fu-ying (Shandong Institute of Business and Technology), Jingjing Liu (0000-0002-8153-6653, Shandong Technology and Business University)
Ano2025
Páginas1-15
Data de publicação2025-02-27
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoCurrent Issues in Tourism (JOURNAL)
Identificadores do periódicoISSN: 1368-3500 • E-ISSN: 1747-7603
EditoraInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13683500.2025.2469744
OpenAlexW4408000907
IdiomaEN
Citações recebidas2
Referências citadas63

Impulsive travel has garnered increasing attention in recent years. However, existing research has paid limited attention to the psychological mechanisms underlying impulsive travel intentions, particularly among China’s Generation Z, who are significantly influenced by information technology. This study first employs grounded theory to identify the factors influencing impulsive travel intentions and then uses fsQCA to examine the combinatorial effects of these factors. The findings reveal that effectiveness of word-of-mouth, personal characteristics of opinion leaders, visual attraction, peer effect, personal motivation, and travel conditions all impact Generation Z’s impulsive travel intentions. The fsQCA results identify six pathways, categorised into two types: a personally-driven type oriented toward individual satisfaction, characterised by personal motivation and travel conditions, and an externally-driven type focused on external stimuli, including effectiveness of word-of-mouth, personal characteristics of opinion leaders, and peer effect. This study provides a novel perspective for understanding Generation Z’s travel behaviour intentions and offers empirical support for developing targeted marketing strategies

Advertising · Business · Grounded theory · Political science · Qualitative comparative analysis · Qualitative research · Social science · Sociology · Statistics · Tourism · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Mathematics · Psychology · Social Psychology · Marketing