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The ‘McDonaldized Consumer Society’ and tourism industry governance by local development zones in China

An empirical study

Bibliographic Data

ID21699875
AuthorsShasha Du (0000-0002-2650-7286, Nanjing University, corresponding author), Penghui Hu (0000-0003-3876-2732, Huazhong University of Science and Technology)
Year2022
Volume25
Issue6
Pages874-886
Publication date2022-03-19
Open AccessNo
TypeARTICLE
VenueCurrent Issues in Tourism (JOURNAL)
Journal identifiersISSN: 1368-3500 • E-ISSN: 1747-7603
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13683500.2021.1907321
OpenAlexW3146896421
LanguageEN
Citations received4
References cited12

Empirical data from a qualitative study of tourism industry by a local development zone in a China county is analysed in the context of the theories of McDonaldization, consumer society, and postemotional society. Tourism industry in China appears to run on the principles of ‘McDonaldized Consumer Society’, with notable differences from Western countries. We found that the central status of consumers has given way to governments at multiple levels including county and village. What Baudrillard calls the symbol system is established by local development zones in China by means of, Administrative Priority and Market Affinity mechanisms, and are implemented through the Project System and the Agent System with a process of Industry Planning, Administrative Simplification, Non-Market Translation, Selective Demarcation and Zoning Technology. The end result is an unsustainable, low quality, industrial development characterized by indifference on the part of bureaucrats and protests by villagers. We propose the implementation of non-government organizations (NGO’s) as a way to remedy some of the issues we discovered in our research

Business · China · Corporate governance · Economic growth · Economics · Empirical research · Geography · Local government · Political science · Tourism · Zoning · Cultural Industries and Urban Development · Diverse Aspects of Tourism Research · Public Administration · Taxation and Compliance Studies · Marketing

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Citations per year1
Citation span2022 - 2026 (5)
Highly citedNo

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