Commercializing tourism research

The potential, perils and paradoxes for researchers

Bibliographic Data

ID21700002
AuthorsAnne Hardy (0000-0003-1461-2967, University of Tasmania, corresponding author)
Year2024
Volume27
Issue4
Pages670-678
Publication date2024-02-16
Open AccessYes
TypeARTICLE
VenueCurrent Issues in Tourism (JOURNAL)
Journal identifiersISSN: 1368-3500 • E-ISSN: 1747-7603
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13683500.2023.2198690
OpenAlexW4365816581
LanguageEN
References cited18

The commercialization of research outputs is now a core strategic aim of many universities. While the activity has received a vast amount of support from governments, there are very few examples of commercialized tourism research outputs that have originated from the university sector. This paper argues that this is largely due to tourism programs being located with disciplines such as the social sciences and business departments, whose engagement with the commercialization agenda has been low. Using the lived experiences of the researcher’s involvement in a tourism research product called Tourism Tracer, this paper delves into the reasons for this low engagement. It argues that funding research culture, philosophical issues, peer support and intellectual property issues form barriers within the social sciences sector that challenge tourism researchers’ engagement with commercialization. Ultimately it argues that a ‘one size fits all’ approach to commercialization overlooks disciplinary differences and that further support is needed if engagement with commercialization by tourism researchers is to be full supported

Business · Commercialization · Discipline · Engineering ethics · Intellectual property · Political science · Public relations · Social science · Sociology · Tourism · Conferences and Exhibitions Management · Diverse Aspects of Tourism Research · Engineering · Hospitality and Tourism Education · Marketing

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Open DOIOpen Access