Zastosowanie marketingu relacji w duszpasterstwie
Bibliographic Data
| ID | 21714141 |
|---|---|
| Authors | Dariusz Lipiec (0000-0002-8890-2062, John Paul II Catholic University of Lublin, corresponding author) |
| Year | 2022 |
| Volume | 26 |
| Issue | 1 |
| Pages | 81-98 |
| Publication date | 2022-07-20 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Polonia Sacra (JOURNAL) |
| Journal identifiers | ISSN: 1428-5673 • E-ISSN: 2391-6575 |
| Publisher | Pontifical University of John Paul II in Krakow (PUBLISHER) |
| DOI | 10.15633/ps.26104 |
| OpenAlex | W4312379467 |
| Language | EN |
| Citations received | 1 |
Relationship marketing consists in building long-term customer relationships in order to provide the customer with certain values. It aims to satisfy the customer’s needs and expectations as well as creating and fostering his satisfaction. Although the Church is not an organization which provides certain products or services, she can make use of relationship marketing mechanisms in her ministry. Pastoral care uses the segmentation of “customers” — the addressees of the Church’s ministry, on the basis of their needs and their religious conditions. Marketing sciences indicate four stages of relationship marketing: formation, management, evaluation of results and evolution. All of these are used in Catholic pastoral care
Business · Christian ministry · Customer Relationship Management · Marketing management · Political science · Relationship marketing · Catholicism, Bioethics, Media, Education · Consumer Behavior and Market Dynamics · Marketing and Advertising Strategies · Marketing
| Citations per year | 0.5 |
|---|---|
| Citation span | 2024 - 2024 (1) |
| Highly cited | No |