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Public perceptions and willingness to pay for urban forests' ecosystem services

Evidence from Kuala Lumpur, Malaysia

Bibliographic Data

ID21720146
AuthorsJ S J Gooi (School of Environmental and Geographical Sciences, University of Nottingham Malaysia), Janardan Mahanta (0000-0002-7619-8266, University of Chittagong), Hiromichi Furuido (The University of Tokyo), Shigemitsu Shibasaki (The University of Tokyo), T K Nath (School of Environmental and Geographical Sciences, University of Nottingham Malaysia)
Year2025
Volume27
Issue4
Pages501-516
Publication date2025-12-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueThe International Forestry Review (JOURNAL)
Journal identifiersISSN: 1465-5489 • E-ISSN: 2053-7778
PublisherCommonwealth Forestry Association (PUBLISHER • GB)
DOI10.1505/146554825840679853
OpenAlexW7127386760
LanguageEN
References cited14

Research on urban forests has been gaining prominence in the Global South, including in Malaysia. This study examined respondents' perceptions of ecosystem services (ES) and their willingness to pay (WTP) for the conservation of three purposively selected urban forests in Kuala Lumpur, Malaysia. It also explored the relationship between respondents' characteristics, ES perceptions and WTP. Data collection was guided by the Theory of Planned Behaviour, contingent valuations and structured questionnaire. Most respondents had moderate to good knowledge of ES, while 77% had never heard of payment for ES (PES). Age, education, studentship, frequency of visits, knowledge of ES, and PES were significant predictors of ES perceptions. Respondents showed WTP and to contribute to urban forest conservation. However, only knowledge about PES was significantly associated with their intention to pay for urban forest conservation. Recommendations are made to improve people's knowledge about PES for enhancing their willingness to finance forest conservation

Contingent valuation · Ecosystem services · Payment · Perception · Urban ecosystem · Urban forest · Willingness to accept · Willingness to pay · Economic and Environmental Valuation · Land Use and Ecosystem Services · Urban Green Space and Health

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Citation velocityhistorical
Highly citedNo

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