Experiencing islands

Is sustainability reported in tourists’ online reviews

Bibliographic Data

ID21723962
AuthorsMarek Nowacki (0000-0002-6981-7698, WSB Merito University in Poznan, corresponding author), Joanna Kowalczyk-Anioł (0000-0002-1547-9304, University of Lodz)
Year2023
Volume22
Issue1
Pages59-79
Publication date2023-01-02
Open AccessNo
TypeARTICLE
VenueJournal of Ecotourism (JOURNAL)
Journal identifiersISSN: 1472-4049 • E-ISSN: 1747-7638
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/14724049.2022.2041648
OpenAlexW4220879264
LanguageEN
Citations received4
References cited88

Sustainable experiences are a key component of functioning sustainable destinations. Therefore, it is important to know the spectrum of tourist experiences to determine whether sustainable experiences are present in them. The article aims to analyse the experiences gained and shared via TripAdvisor by tourists visiting three Baltic islands: Wolin, Bornholm and Gotland. The researchers used mixed methods: quantitative (text mining) and qualitative (narrative research). All reviews posted on TripAdvisor concerning the islands' tourist attractions have been scraped. Many experiences related to sustainability were found to differentiate between the studied islands. Most of the sustainable experiences were related to nature, forests and plants. The atmosphere and authenticity distinguish the experiences in Bornholm, the forest and wildlife in Wolin, and plants and flowers in Gotland. The example of the studied islands shows that effective targeting of sustainable tourism in these destinations still requires a lot of effort, including well-thought-out designing of tourist experiences

Art · Business · Destination Image · Destinations · Ecotourism · Geography · Narrative · Sociology · Sustainability · Sustainable tourism · Tourism · Wildlife · Wildlife tourism · Cruise Tourism Development and Management · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Ecology

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