Motivation and service quality relationship with visitor satisfaction and loyalty intentions in a mountainous protected area

Dados Bibliográficos

ID21724006
AutoresRamesh Paudyal (0000-0002-9082-7583, University of Florida, autor correspondente), Rojan Baniya (0000-0002-3109-819X, University of Florida), Bhuwan Thapa (0000-0002-0163-5580, Oklahoma State University), Suman Shree Neupane (0000-0001-9487-4718, Tribhuvan University), Binita Kc (0000-0002-7949-6672, University of North Texas)
Ano2026
Volume25
Fascículo1
Páginas56-73
Data de publicação2026-01-02
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournal of Ecotourism (JOURNAL)
Identificadores do periódicoISSN: 1472-4049 • E-ISSN: 1747-7638
EditoraInforma UK Limited (PUBLISHER • GB)
DOI10.1080/14724049.2022.2052080
OpenAlexW4221025065
IdiomaEN
Citações recebidas7
Referências citadas43

This research examined multidimensional relationships of service quality and motivation with satisfaction and loyalty intentions among visitors at Gaurishankar Conservation Area (GCA) in Nepal. Data were collected via a questionnaire survey with international tourists, and analysis was conducted using partial least square structural equation modeling. Satisfaction was significantly and positively related to both intention to revisit and intention to recommend, thus suggesting the key role of satisfaction on tourists’ loyalty. While the relationships of perceived service environment quality with satisfaction and revisit intention were not significant; perceived service environment quality had a positive and significant association with the intention to recommend. Similarly, motivation to experience nature and perceived service delivery quality were positively and significantly related to both intention to recommend and intention to revisit directly or indirectly via satisfaction. Overall, results suggest that GCA management could improve visitor satisfaction and loyalty by further improving the quality of service environment and quality of service delivery, and by attracting tourists who are motivated to experience nature. Findings also suggest the importance of considering multidimensionality and complex interrelationships of factors related to visitors’ expectations and behaviors in planning destination marketing and service offering

Business · Geography · Loyalty · Questionnaire · Service quality · Structural equation modeling · Tourism · Visitor pattern · Computer Science · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Mathematics · Psychology · Social Psychology · Marketing