Autoplaying, Unmuting, Attending
(Re)formatting the Twenty-First-Century Digital Sensorium
Bibliographic Data
| ID | 21728509 |
|---|---|
| Authors | Paula Harper (0000-0001-5479-8992, corresponding author) |
| Year | 2022 |
| Volume | 19 |
| Issue | 3 |
| Pages | 427-443 |
| Publication date | 2022-10-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | twentieth-century music (JOURNAL) |
| Journal identifiers | ISSN: 1478-5722 • E-ISSN: 1478-5730 |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/s1478572222000287 |
| OpenAlex | W4312536506 |
| Language | EN |
| Citations received | 2 |
In this article, I analyse the implications of autoplaying video as a driver of ‘audile techniques’ in the 2010s digital ecosystem – in particular, techniques that respond to the realities of the separability of image and sound, even in media that contain both elements. I then examine a number of strategies through which this audio/visual split has been negotiated, monetized, and creatively bridged by consumers, creators, and corporate personnel – from the creation of new audiovisual genres and aesthetics, to the rise of particular platform pricing models, to the adoption (and, potentially, exploitation) of accessibility features. Ultimately, I seek to show how negotiations of sound and listening factor deeply into contemporary attempts to harness and monetize ‘attention’ as a commodity in a digital economy of platforms, advertisements, and data
Active listening · Advertising · Audio signal · Business · Commodity · Digital audio · Digital media · Disk formatting · Multimedia · Negotiation · Political science · Sociology · Telecommunications · World Wide Web · Cinema and Media Studies · Communication · Computer Science · Radio, Podcasts, and Digital Media
| Citations per year | 0.5 |
|---|---|
| Citation span | 2022 - 2022 (1) |
| Highly cited | No |