BreadTube Rising
How Modern Creators Use Cultural Formats to Spread Countercultural Ideology
Bibliographic Data
| ID | 21728928 |
|---|---|
| Authors | JJ Sylvia (Fitchburg State University), Kyle Moody (0009-0007-0139-0855, Purdue University West Lafayette) |
| Year | 2022 |
| Volume | 24 |
| Issue | 1 |
| Publication date | 2022-08-15 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | CLCWeb Comparative Literature and Culture (JOURNAL) |
| Journal identifiers | ISSN: 1481-4374 • E-ISSN: 1481-4374 |
| Publisher | Purdue University (bepress) (PUBLISHER) |
| DOI | 10.7771/1481-4374.4291 |
| OpenAlex | W4292320046 |
| Language | EN |
| Citations received | 3 |
| References cited | 10 |
In their article, “BreadTube Rising: How Modern Creators Use Cultural Formats to Spread Countercultural Ideology,” J.J. Sylvia IV and Kyle Moody analyze the rise of BreadTube. Scholars have argued that YouTube’s algorithms lead to greater radicalization (Ribeiro et al.) and bad actors have weaponized algorithms to draw users into conspiracies (boyd, What Hath We Wrought?). This article adds to this by linking these practices to the commodification of social media that spread misinformation as adaptations of socially and rhetorically mediated technologies. It analyzes how the economics of YouTube and other platforms demand that user-generated content fit within paradigms of culture and economics. This ideological connection between conspiratorial thinking and economic incentives produced leftist and Marxist counter-narratives. The authors argue that the rise of BreadTube (Kuznetsov and Ismangil; Maddox and Creech) addresses this radicalization by re-deploying the mass-education model using the tenets of capitalism via normalized practices of YouTube algorithms to create pro-socialist and anti-right-wing content
Art · Capitalism · Comics · Commodification · Economics · Economy · Ideology · Incentive · Left-wing politics · Literature · Marxist philosophy · Media studies · Narrative · Political economy · Political science · Politics · Radicalization · Social science · Sociology · Terrorism · Law · Misinformation and Its Impacts
Associations between Covid-19 related media consumption and symptoms of anxiety, depression and Covid-19 related fear in the general population in Germany
“Others are more vulnerable to fake news than I Am”
YouTube as Praxis? On BreadTube and the Digital Propagation of Socialist Thought
Convergence Culture
Cyberwar
Interrogating LeftTube
The politics of subversion
Autonomist Marxism and the Information Society
The Production of Culture Perspective
| Unique citing works | 3 |
|---|---|
| Citations per year | 1,5 |
| Citation span | 2024 - 2025 (2) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 2 |