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Technological innovation and the diversification of audiovisual storytelling circuits in Kenya

Bibliographic Data

ID2173028
AuthorsAnn Overbergh
Year2014
Volume26
Issue2
Pages206-219
Publication date2014-05-04
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of African Cultural Studies (JOURNAL)
Journal identifiersISSN: 1369-6815 • E-ISSN: 1469-9346
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/13696815.2013.870028
OpenAlexW1996846750
LanguageEN
Citations received2
References cited13

Through a selection of case studies this article demonstrates how technological innovation in Kenya is instrumental in an emerging diversification in the production and the distribution of local audiovisual narratives. The article thus adds a new perspective to the literature on technological innovation and related evolutions in African film industries, which so far has focused largely on technology's democratizing effects, particularly with the emergence of popular cinema. I posit that, more than being part of a democratizing process in movie-making, technology makes a greater diversity in audiovisual narratives and new means of dissemination possible. However, other factors – economic, social, societal, demographic – influence the outcome and the mid-to-long term sustainability of new circuits of audiovisual storytelling. In other words, technology can facilitate but cannot in itself ‘establish’ diversification

Business · Diversification (marketing strategy · Economics · Movie theater · Narrative · Sociology · Storytelling · Sustainability · Technological change · African history and culture studies · Cinema and Media Studies · Digital Games and Media · History · Marketing

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Unique citing works2
Citations per year0,25
Citation span2018 - 2019 (2)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 2

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