A Systematic Review on Brand with Virtual Team For NGOs

Bibliographic Data

ID21731111
AuthorsNurzuraini Mohd Zahri (Northern University of Malaysia), Sabrina Mohd Rashid (Northern University of Malaysia), Norsiah Abdul Hamid (Northern University of Malaysia)
Year2023
Volume25
Issue1
Pages1-16
Publication date2023-06-03
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJurnal Pengajian Media Malaysia (JOURNAL)
Journal identifiersISSN: 1511-2284 • E-ISSN: 2231-8143
PublisherUniv. of Malaya (PUBLISHER)
DOI10.22452/jpmm.vol25no1.2
OpenAlexW4384940913
LanguageEN
References cited1

A brand is what comes to mind when a potential supporter, donor, or consumer hears an organization's name. Brands are growing part of the workings of non-governmental organizations (NGOs) engaged in international aid and development. From telling and selling, branding has moved to communicating and sharing. In the NGO sector, branding draws attention to the complexities and clashes within NGO identity. This study examines the brand with a virtual team for NGOs. A systematic review of academic literature was done to find these. This review was constructed from the Reporting Standards for Systematic Evidence Synthesis (ROSES) protocol. To conduct this review, 128 articles were collected from three databases, which were chosen from Research Gate, Emerald Insight, and Google Scholar, and then articles were identified, screened, and reviewed. Once the selection was done, an analysis was then conducted. This was done to identify important branding elements that served as the basis for analysis when looking at the methods of a chosen brand for NGOs

Advertising · Brand management · Business · Political science · Public relations · Supporter · Systematic review · Organizational Leadership and Management Strategies · Organizational Strategy and Culture · Tourism, Volunteerism, and Development

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