What Happens When a Music Video Goes Viral? Gastrocomedy and Prosumer Recreations of Timaya'sI Can't Kill Myself
Bibliographic Data
| ID | 2173244 |
|---|---|
| Authors | Femi Eromosele (0000-0003-4106-9779, University of Pretoria) |
| Year | 2021 |
| Volume | 33 |
| Issue | 4 |
| Pages | 424-440 |
| Publication date | 2021-10-02 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of African Cultural Studies (JOURNAL) |
| Journal identifiers | ISSN: 1369-6815 • E-ISSN: 1469-9346 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/13696815.2020.1756756 |
| OpenAlex | W3035626337 |
| Language | EN |
| Citations received | 6 |
| References cited | 17 |
This article analyses the circulation of Timaya’s 2019 music video I Can’t Kill Myself as a means of contemplating contemporary media consumption in Nigeria. Beginning with the premise that media forms are best understood as taking part in a complex web of interactive relationships, the article examines the form, content, and relevance of short videos uploaded on YouTube in response to Timaya’s work. The videos provide a means of charting audience engagement with the diverse kinds of audio and visual materials vying for attention in a milieu characterised by sped-up access to means of audio-visual production and dissemination. By tracking such productions, we are able to grasp the socio-political issues that constitute predominant concerns for the prosumers and their target audience, such as the increasing unaffordability of certain food items in the country. Also, the comic representation of food and eating featured in the videos enables us to contemplate the cohesive capacity of humour
Advertising · Art · Comic strip · Comics · Consumption (sociology · Literature · Media consumption · Media studies · Multimedia · Premise · Social science · Sociology · Visual arts · Computer Science · Culinary Culture and Tourism · Media, Gender, and Advertising · Music History and Culture
Unruly Media
Analysing Musical Multimedia
Cooking, Cuisine and Class
State of Travesty
Users like you? Theorizing agency in user-generated content
Prosumption
The Uses of Ridicule
Eat pig and become a beast
The Coming of Age of the Prosumer
Food, self and identity
Gastro-politics in Hindu South Asia
Akposdoncome again
How to Make a National Cuisine
| Unique citing works | 6 |
|---|---|
| Citations per year | 3 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 6 |