Booty Power Politics
The Social-mediated Consumption of Black Female Bodies in Popular Culture
Bibliographic Data
| ID | 2173308 |
|---|---|
| Authors | Mpofu (0000-0001-5924-5721, University of Limpopo) |
| Year | 2022 |
| Volume | 34 |
| Issue | 2 |
| Pages | 186-204 |
| Publication date | 2022-04-03 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of African Cultural Studies (JOURNAL) |
| Journal identifiers | ISSN: 1369-6815 • E-ISSN: 1469-9346 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/13696815.2021.1989286 |
| OpenAlex | W3213129874 |
| Language | EN |
| Citations received | 6 |
| References cited | 39 |
This article analyses the concept of booty power, objectification and consumption of the female body in popular culture. Booty power is used here to refer to discourses around the Stocko Sama2K, initially a group of five women who were caught on camera dancing the "John Vul' igate" song and dance challenge, and their sexualized dance routines. I draw on digital ethnography and interviews to argue that objectification presents us with complexities, and conclude that it is a multi-dimensional maze shaped by different socio-cultural agents. The article casts light on how women's bodies are used as a source of conversations on decency, morality, power and culture. Objectification theory is used to demonstrate the power of objectification by others and also by the self. The research concludes that objectification and self-objectification worked in both directions, as disempowering and empowering, especially to women, given the conflicting socio-cultural elements at play
Aesthetics · Art · Consumption (sociology · Dance · Ethnography · Objectification · Political science · Politics · Power (physics · Social science · Sociology · Visual arts · Anthropology · Gender, Feminism, and Media · Media, Gender, and Advertising · Music History and Culture · Psychology · Gender Studies · Law · Social Psychology
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Gender, Race, and Media Representation
Title unavailable
A History of African Popular Culture
Black Sexual Politics
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Constructions of Nigerian women in popular literatures by men
Youth, Popular Culture, and Identity
Tweets, Tweeps, and Signifyin’
Sexual Objectification in Music Videos
Objectification Theory
Images of women in advertisements
Beliefs About the Causes of Four Types of Rape
Popular culture and social change in Africa
Visual Pleasure and Narrative Cinema
Sexual Objectification of Women
Jesus Comes to South Africa
Media and Cultural Theory
Objectification
Empowerment/Sexism
Black pussy power
Aesthetic objects on display
Popular Arts in Africa
Popular Culture as Oppositional Culture
Objectification, Sexualization, and Misrepresentation
I Thought She Was Ordinary, I Only Saw Her Body
Thighs Fell Apart
Mapping emerging constructions of good time girls in Kenyan popular media
Sexism and (mis)representation of women in Sheng
| Unique citing works | 6 |
|---|---|
| Citations per year | 2 |
| Citation span | 2023 - 2026 (4) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 6 |