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Effect of Social Networks and Performance of Agribusinesses Owned by Young Women in a Developing Country

The Moderating Effect of Business Environment

Bibliographic Data

ID21737557
AuthorsSmith A R Dossou (0000-0002-2425-5433, Université d'Abomey-Calavi, corresponding author), Augustin K N Aoudji (0000-0001-7405-7630, Université d'Abomey-Calavi), Pierre Vissoh (Université d'Abomey-Calavi), Pierre V Vissoh (Université d'Abomey-Calavi), Afio Zannou (Université d'Abomey-Calavi), Barthélemy G Honfoga (0000-0003-3262-0645, Université d'Abomey-Calavi)
Year2024
Volume25
Issue3
Pages371-393
Publication date2024-07-02
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of African Business (JOURNAL)
Journal identifiersISSN: 1522-8916 • E-ISSN: 1522-9076
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/15228916.2023.2205803
OpenAlexW4367323215
LanguageEN
References cited75

The structure and types of social networks created by entrepreneurs are important factors influencing business performance. This study examined how social networks influence the performance of agribusinesses owned by young women, as well as the moderating effects of business environments on these relationships. Data were collected from a sample of 365 young women agri-food processing business owners in Benin. Moderated multiple regression methods were used to test the suggested hypotheses including the interaction effects of business environment. Network size, network centrality, competitive network, and supportive network each has a positive effect on the performance of agribusinesses owned by young women. Network size and network centrality are more beneficial when barriers in business environment are low than when they are high. The two-way interactions of network types (competitive and supportive) and business environment on business performance were not significant. Drawing on social capital theory, this study provides a contingent perspective of network size and network centrality in a developing country context. The findings of the study provide useful guidelines for young women agribusiness owners on which social ties to develop. Rules and regulations on taxes need to be streamlined and made more flexible

Agribusiness · Business · Centrality · Industrial organization · Multilevel model · Social capital · Social network analysis · Sociology · Computer Science · Entrepreneurship Studies and Influences · Family Business Performance and Succession · Innovation and Socioeconomic Development · Marketing

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