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Intersecting Identities and Ideologies

Sociodemographic Predictors of 2024 Voting Among Mexican and Cuban Americans

Bibliographic Data

ID21739534
AuthorsMercedes A Muñoz (0000-0002-7789-0166, Duke University, corresponding author), Sophia H Jenkins (Duke University), Ivan Carbajal (0000-0003-4452-6269, Oregon State University), Sarah Elizabeth Gaither (Duke University)
Year2026
Volume26
Issue1
Publication date2026-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAnalyses of Social Issues and Public Policy (JOURNAL)
Journal identifiersISSN: 1529-7489 • E-ISSN: 1530-2415
PublisherWiley (PUBLISHER • GB)
DOI10.1111/asap.70046
OpenAlexW7117455094
LanguageEN
Citations received1
References cited36

Despite Latino Americans’ consistent support for the Democratic Party over the last five decades, the number of Latino Americans who voted for Donald Trump in the 2024 presidential election grew by 10% compared to the 2020 election. What ideological and sociodemographic factors apart from ethnic identity may have influenced their voting behavior in the 2024 Presidential Election? Although previous work has demonstrated a person's Latino identity strength can influence their political behavior, Latino Americans hold other ideologies and sociodemographic factors that may influence their voting. Here, 186 Mexican Americans (the Latino group that voted the most for Harris) and 176 Cuban Americans (the Latino group that voted the most for Trump) participants completed measures of ethnic identity, acculturation, Latino‐specific gender norms, conservatism, traditionalism, income, and religiosity among others. Across all participants, having higher levels of traditionalism was the most consistent predictor of voting for Trump over Harris. Voting for Trump over Harris was associated with higher levels of machismo (i.e., gender norms about men common in Latin American societies) only in Mexican Americans, whereas voting for Trump over Harris was associated with having a higher income only in Cuban Americans. These results suggest there are multiple, distinct ideologies and sociodemographic factors in Latino voters that influence their political preferences, rationales, and voting behavior

Democracy · Ethnic group · Ideology · Latin Americans · Presidential election · Presidential system · Religiosity · Voting · Electoral Systems and Political Participation · Populism, Right-Wing Movements · Social and Intergroup Psychology

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Unique citing works1
Citations per year1
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo

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