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Foreign disinformation operation's affective engagement

Valence versus discrete emotions as drivers of tweet popularity

Bibliographic Data

ID21739652
AuthorsViolet Cheung‐blunden (0000-0003-2706-025X, University of San Francisco, corresponding author), Kunal Uday Sonar (University of San Francisco), Emily Zhou (0000-0001-8439-4518, New York University), Emily Ann Zhou (Department of School Counseling New York University New York New York), Caleb Tan (0000-0003-0590-0051, University of Washington)
Year2021
Volume21
Issue1
Pages980-997
Publication date2021-12-01
Open AccessYes
TypeARTICLE
VenueAnalyses of Social Issues and Public Policy (JOURNAL)
Journal identifiersISSN: 1529-7489 • E-ISSN: 1530-2415
PublisherWiley (PUBLISHER • GB)
DOI10.1111/asap.12262
OpenAlexW3184438936
LanguageEN
Citations received2
References cited42

Twitter's 2018 release of its data corpus on Iran‐ and Russia‐backed accounts provided an opportunity to examine whether emotion‐laden tweets reached a wider audience than nonemotional tweets in the first large‐scale attempt to interfere in the US presidential election in 2016. We contrasted the dimensional and discrete theories of emotion by comparing tweets’ virality as a function of their valence or discrete emotional content. While both perspectives were supported by the popularity of positive and joyful tweets, the unpopularity of negative and fearful tweets uniquely supported the discrete view. The robustness of this theoretically insightful finding was checked by applying a set of keywords from the Department of Homeland Security to identify tweets that were both negative and fear‐evoking. Iranian and Russian disinformation operatives seemed unaware of negative and fearful tweets’ unpopularity and composed most posts with these sentiments. This study's findings explored the digital extensions of two emotion theories and balanced the prevailing media reporting on foreign disinformation operations’ sophistication

Advertising · Aesthetics · Art · Business · Disinformation · Popularity · Social media · Sophistication · World Wide Web · Computer Science · Misinformation and Its Impacts · Opinion Dynamics and Social Influence · Psychology · Social Media and Politics · Social Psychology

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Citations per year0.67
Citation span2023 - 2023 (1)
Highly citedNo

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