Coverage of the Commanders in Chief

Differences of Presidential Images Between the United States and Korea

Bibliographic Data

ID21747641
AuthorsYung Soo Kim, Deborah S Chung (0000-0002-5672-7124)
Year2020
Volume27
Issue1
Pages13-26
Publication date2020-01-02
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueVisual Communication Quarterly (JOURNAL)
Journal identifiersISSN: 1555-1393 • E-ISSN: 1555-1407
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/15551393.2019.1707085
OpenAlexW3010645833
LanguageEN
References cited25

A content analysis was conducted based on the presidential images presented by the leading newspapers and the official presidential office websites in the United States and Korea. Findings reveal differences between the two countries in terms of look, type, viewpoint, and visual hierarchy of the photographs. Specifically, the proportion of casual-look, documentary-style pictures showing the rear/back shot or a detailed view and higher in hierarchy images of President Obama were considerably higher than those of President Park in Korea, where virtually all images were authoritative, photo-opportunity style, front or side, and informational. The differences of how the presidents may be portrayed could be influential in shaping the public's perception of these presidents

Advertising · Art · Business · Casual · Geography · Hierarchy · Media studies · Newspaper · Perception · Political science · Politics · Presidential system · Sociology · Visual arts · Climate Change Communication and Perception · Law · Media Influence and Health · Media Studies and Communication · Psychology