Authenticity, Image-Construction, and Social Media

Multimodal Insights from U.S. Vice President Kamala Harris on Twitter

Datos Bibliográficos

ID21747656
AutoresNana Kwame Osei Fordjour (0000-0002-0598-3646, autor de correspondencia)
Año2024
Volumen31
Número4
Páginas223-241
Fecha de publicación2024-10-01
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaVisual Communication Quarterly (JOURNAL)
Identificadores de la revistaISSN: 1555-1393 • E-ISSN: 1555-1407
EditorialInforma UK Limited (PUBLISHER • GB)
DOI10.1080/15551393.2024.2412501
OpenAlexW4403114535
IdiomaEN
Referencias citadas58

This study contributes to the broader discourse of mediated strategic political communication by providing insights into how a rarely studied elected government official (vice president) uses authenticity cues on social media to construct her public image. Using the case of U.S. Vice President Harris, the study adopts a multimodal discourse analysis to uncover how she strategically displayed authenticity in her first 90 days of office. Findings indicate that she enacted authenticity through her tweets that showed her close relationship with President Biden, her interactions with citizens of different age groups, her official addresses, her expression of inner thoughts, and her display of intimate working environments. The study also discusses the broader implications of findings for strategic communication on social media

Economics · Management · Media studies · Social media · Sociology · Vice president · World Wide Web · Computer Science · Media Studies and Communication · Public Relations and Crisis Communication · Rhetoric and Communication Studies · Artificial Intelligence