Use and Interpretation of Emoji in Electronic-Mediated Communication

A Survey

Bibliographic Data

ID21747717
AuthorsAgnese Sampietro (0000-0001-7472-6021, corresponding author)
Year2020
Volume27
Issue1
Pages27-39
Publication date2020-01-02
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueVisual Communication Quarterly (JOURNAL)
Journal identifiersISSN: 1555-1393 • E-ISSN: 1555-1407
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/15551393.2019.1707086
OpenAlexW3011292241
LanguageEN
Citations received12
References cited35

Among the pictorial representations that have succeeded in electronic-mediated communication (EMC), the rise of emoji is of special interest, as they have widely spread around the world. This article reports on the results of a survey conducted among students and staff of a large Spanish university (63% women) on the use of emoticons and emoji and their interpretation. Results confirm the preference for emoji over emoticons. The responses also disclosed emerging norms on the use and functions of these pictographs in EMC: Emoji are considered more “expressive” than emoticons, and messages without these cues are judged as “rude.” Regarding the interpretation of emoji, the survey shows that it heavily relies on preexisting iconography, even if new visual conventions are developing

Emoji · Linguistics · Preference · Social media · World Wide Web · Computer Science · Digital Communication and Language · Discourse Analysis in Language Studies · Media, Communication, and Education · Psychology

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