A multimodal discourse analysis of Covid-19 posters in Tanzania

The case of the University of Dar es Salaam

Bibliographic Data

ID21757200
AuthorsGodfrey Francis Muganda (0009-0004-8657-2858, University of Dar es Salaam, corresponding author)
Year2024
Volume42
Issue3
Pages433-446
Publication date2024-09-20
Open AccessNo
TypeARTICLE
VenueSouthern African Linguistics and Applied Language Studies (JOURNAL)
Journal identifiersISSN: 1607-3614 • E-ISSN: 1727-9461
PublisherNational Inquiry Services Center (NISC) (PUBLISHER)
DOI10.2989/16073614.2023.2288059
OpenAlexW4400653352
LanguageEN
Citations received1
References cited33

This article analyses the multimodal discourse in COVID-19 posters at the University of Dar es Salaam, Tanzania. Kress and Van Leeuwen’s grammar of visual design was used to analyse the data. The findings indicate that representational, interactive and compositional meanings were combined in the creation of the COVID-19 posters. Specifically, representational meanings appeared in the form of participants, processes and circumstances. The interactive meanings were revealed in social contact, social distance, perspective and modality. The compositional meanings were represented in information value, salience and framing. Generally, the integration of various sub-meanings emanating from the major three groups of meanings (representational, interactive and compositional) in the posters provided clear and easy-to-understand information regarding COVID-19 health protocols. Moreover, the combination of both verbal and visual texts in a single poster results in each complementing the other in the provision of information to the viewers

2019-20 coronavirus outbreak · Dar es salaam · Geography · Political science · Socioeconomics · Sociology · Tanzania · Digital Storytelling and Education · Discourse Analysis in Language Studies · Literacy, Media, and Education · Medicine · Virology

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