Ang Kapitalistikong Pagkalaro ng Ginhawa sa Pokémon Go at Pokémon Sleep

The Pokémon franchise prevails through the utilization of the freemium game model and capitalizing on the theme of wellness. The franchise capitalizes on the theme of wellness by making the games Pokémon Go and Pokémon Sleep free and accessible through its distribution platforms. Using the characteristics of gameness of Jesper Juul, this paper describes how the games gamified wellness geared towards Western conceptualization and the current situation of Philippine public health. Both Pokémon Go and Pokémon Sleep showcase how players invest their time and energy in exchange for free access and play of the games according to features of gameness. At the same time, players have the option to spend money to gain advantage in these games. These investments of time, energy and money were justified by the mechanisms of the game and the theme of wellness was capitalized by the franchise alongside the distribution platforms like Google Play and Apple and other companies

Conceptualization · Franchise · Theme park · Digital Games and Media · Educational Games and Gamification · Media Influence and Health