La digitalización de la experiencia enoturística
Una revisión de la literatura y aplicaciones prácticas
Bibliographic Data
| ID | 21777233 |
|---|---|
| Authors | Gorka Zamarreño Aramendia (0000-0003-1568-4540, Universidad de Málaga), Elena Cruz Ruiz (0000-0002-8334-3900, Universidad de Málaga), Claudia Hernando Nieto (0000-0003-2709-1638, Universidad de Málaga) |
| Year | 2021 |
| Pages | 257-283 |
| Publication date | 2021-12-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Doxa Comunicación Revista interdisciplinar de estudios de comunicación y ciencias sociales (JOURNAL) |
| Journal identifiers | ISSN: 1696-019X • E-ISSN: 2386-3978 |
| Publisher | Fundacion Universitaria San Pablo CEU (PUBLISHER) |
| DOI | 10.31921/doxacom.n33a930 |
| OpenAlex | W3210237028 |
| Language | ES |
| Citations received | 3 |
| References cited | 41 |
La evolución tecnológica unida al uso de las tecnologías TICs y otros recursos de comunicación digitales como la realidad virtual, aumentada y la tecnología 4D están transformando el ciclo de la experiencia turística. El turismo del vino debe adaptarse para que una experiencia enoturística sea inolvidable y por lo tanto sea recomendada debe ser innovadora y multisensorial. Se ha realizado un análisis bibliométrico en base a la literatura científica en relación con la digitalización de la experiencia enoturística y el uso de los recursos de comunicación digital. Se examinaron un total de 72 documentos académicos que arrojan como resultado que los productores pueden incrementar el valor de la experiencia hedónica al acercar la bodega al cliente antes de realizar la visita, durante la misma y en la post-visita. Si la experiencia de todo el proceso es satisfactoria, se consigue un E-WOM (boca a boca digital) positivo y la creación de una comunidad de marca leal
Art · Humanities · Political science · Culinary Culture and Tourism · Wine Industry and Tourism
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Pleasure principles
Vacationers Happier, but Most not Happier After a Holiday
The impact of virtual, augmented and mixed reality technologies on the customer experience
Personal Influence
E‐WOM Scale
Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites
Scholars Before Researchers
The virtual threat to travel and tourism
Online destination image
Ecotourism experiences reported online
Critical success factors for wine tourism regions
Exploring user acceptance of 3D virtual worlds in travel and tourism marketing
Virtual reality, presence, and attitude change
A multidimensional analysis of the information sources construct and its relevance for destination image formation
Visual destination images of Peru
Facebook as a destination marketing tool
Strategic use of information technologies in the tourism industry
Information Communication Technology Revolutionizing Tourism
Marketing Small Wineries
A systems approach to understanding the effect of Facebook use on the quality of interpersonal communication
Destination image
Information technology and the reengineering of tourism
Souvenir buying intentions for self versus others
Temporal Adjustments in the Evaluation of Events
Electronic word-of-mouth in hospitality and tourism management
Personal Influence
The Experiential Aspects of Consumption
| Unique citing works | 3 |
|---|---|
| Citations per year | 1 |
| Citation span | 2023 - 2025 (3) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 2 |