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Estereotipos de género y redes sociales

Consumo de contenido generado por influencers entre los preadolescentes y adolescentes

Bibliographic Data

ID21777258
AuthorsMiguel Ángel Martín-Cárdaba (0000-0003-3897-2537, Universidad Villanueva), Patricia Lafuente Pérez (0000-0002-5556-3228, Universidad Villanueva), Myriam Durán Vilches (0000-0002-7239-2846, Universidad Villanueva), María Solano Altaba (0000-0002-1489-0695, Universidad San Pablo CEU)
Year2024
Publication date2024-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueDoxa Comunicación Revista interdisciplinar de estudios de comunicación y ciencias sociales (JOURNAL)
Journal identifiersISSN: 1696-019X • E-ISSN: 2386-3978
PublisherFundacion Universitaria San Pablo CEU (PUBLISHER)
DOI10.31921/doxacom.n38a2034
OpenAlexW4390545400
LanguageES
Citations received4
References cited47

La interiorización de los estereotipos de género comienza en una etapa tan temprana como la preadolescencia y la adolescencia. Las redes sociales y los influencers destacan entre todos los factores involucrados en su adopción y asimilación. Dado que los menores comienzan a consumir contenido en redes sociales muy pequeños, los influencers se han convertido en modelos de referencia para ellos. La presente investigación tiene por objetivo examinar las preferencias y comportamientos de los menores en redes sociales respecto a sus influencers favoritos y detectar hasta qué punto pueden reforzar los estereotipos de género preexistentes. Con este objetivo, se ha llevado a cabo un cuestionario (nivel de confianza

Economics · Humanities · Influencer marketing · Relationship marketing · Gender, Feminism, and Media · Impact of Technology on Adolescents · Media, Gender, and Advertising · Philosophy

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Unique citing works4
Citations per year4
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 4

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