Desinformación y credibilidad en la era digital

Nuevos hábitos de consumo informativo y su impacto en las organizaciones

Datos Bibliográficos

ID21777367
AutoresSónia Gomes Gonçalves (0000-0002-5579-7761, Universidade da Madeira), Gloria Jiménez-Marín (0000-0003-0252-3975, Universidad de Sevilla), Nuria Sánchez-Gey Valenzuela (0000-0002-4891-9134, Universidad de Sevilla)
Año2026
Fecha de publicación2026-07-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaDoxa Comunicación Revista interdisciplinar de estudios de comunicación y ciencias sociales (JOURNAL)
Identificadores de la revistaISSN: 1696-019X • E-ISSN: 2386-3978
EditorialFundacion Universitaria San Pablo CEU (PUBLISHER)
DOI10.31921/doxacom.3503
OpenAlexW7166804243
IdiomaES
Referencias citadas44

This study offers an updated perspective on the phenomenon of disinformation and its effects within organisational contexts. A mixed-methods approach was employed, incorporating the Delphi technique as an exploratory tool to examine the assessments of experts from Spain and Portugal regarding this issue and its implications for institutions. The findings indicate that the continuous development of digital technologies enables a substantial increase in organisational and advertising-related disinformation, which spreads more easily through social networks and other digital platforms. Conversely, existing countermeasures remain slow and relatively ineffective, undermining the credibility of official sources and traditional media outlets. The study also shows that media literacy emerges as a crucial instrument for strengthening citizens’ critical capacity, and that disinformation itself may represent an opportunity for organisations if public responses are managed ethically and responsibly

Credibility · Delphi method · Digital Literacy · Disinformation · Exploratory research · Social media · Communication and COVID-19 Impact · Misinformation and Its Impacts · Public Relations and Crisis Communication