Influencer y creadores de contenido digital en el Congreso dela República de Colombia 2022

Políticos Profesionales O Por Eventualidad

Bibliographic Data

ID21777427
AuthorsAndres Fernando Orozco Macias (0000-0001-6778-1153, Universidad Nacional de Colombia), Pedro José Madrid Garcés (0000-0002-3848-2880, Universidad Nacional de Colombia)
Year2025
Pages341-360
Publication date2025-01-01
Open AccessYes
TypeARTICLE
VenueDoxa Comunicación Revista interdisciplinar de estudios de comunicación y ciencias sociales (JOURNAL)
Journal identifiersISSN: 1696-019X • E-ISSN: 2386-3978
PublisherFundacion Universitaria San Pablo CEU (PUBLISHER)
DOI10.31921/doxacom.n40a2055
OpenAlexW4406005421
LanguageES
References cited11

The present inquiry is linked to a series of studies on populism and electoral processes in Colombia, which in turn raised the question: What were the media and advertising structures that led social media influencers to transition from their regular content to obtaining a seat in the legislative branch? As a result of the analysis of content generated by influencers who participated in the 2022 legislative elections, a classification or categorization of factors was made, showing that the emotions and lifestyles displayed on social media were decisive in their political participation. This inquiry allowed for the expansion of theoretical frameworks to differentiate, in future research, the characteristics of long-established traditional politicians in the Congress of the Republic of Colombia from the actions of influencer-congresspeople in the 2022-2026 legislature

Political science · Advertising and Communication Studies · Cultural and political discourse analysis · Journalism and Media Studies

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