Revolutionizing digital marketing
Unveiling the impact of influencer marketing, AI-driven customer support, and voice search optimization on engagement and efficiency on the example of the semiconductor manufacturing industry
Bibliographic Data
| ID | 21780266 |
|---|---|
| Authors | Ragu Prasadh Rajendran (0000-0002-8257-0984, Rajiv Gandhi University of Health Sciences, corresponding author) |
| Year | 2023 |
| Volume | 205 |
| Issue | 9-10 |
| Pages | 50-56 |
| Publication date | 2023-11-27 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Economic Annals-ХХI (JOURNAL) |
| Journal identifiers | ISSN: 1728-6220 • E-ISSN: 1728-6239 |
| Publisher | Institute of Society Transformation sp. z o.o. (PUBLISHER) |
| DOI | 10.21003/ea.v205-06 |
| OpenAlex | W4400911453 |
| Language | EN |
| References cited | 3 |
In the rapidly evolving landscape of semiconductor manufacturing, this research paper explores the application of pivotal digital marketing trends and strategic innovations to reshape contemporary business strategies within the industry. Recognizing the significance of staying at the forefront of these transformations, our study aims to provide a nuanced understanding of three prominent digital marketing innovations: Influencer Marketing, Artificial Intelligence (AI)-driven Customer Support, and Voice Search Optimization. Through a rigorous methodology integrating literature review and case study analysis specific to semiconductor manufacturing in India, we unveil the successful implementation and tangible impact of these innovations on user engagement, brand perception, and overall marketing efficacy within the semiconductor sector of India. The research was done in 2022-2023 over the semiconductor companies working in India (HCL Technologies, Bharat Electronics Limited, ABB India Limited, Vedanta, CG Power and Industrial Solutions Limited, and Havells India Limited). Comparative analyses against traditional methods reveal significant improvements tailored to this industry: Influencer Marketing campaigns demonstrated a 25% increase in reach and engagement compared to conventional advertising. The integration of AI-driven Customer Support resulted in a 30% reduction in response time, enhancing customer satisfaction scores by 15%. Furthermore, Voice Search Optimization strategies yielded a 20% improvement in search accuracy, outperforming traditional text-based Search Engine Optimization (SEO) approaches within the semiconductor manufacturing context. Delving into challenges and opportunities associated with each innovation within the semiconductor industry, we provide evidence-based recommendations for businesses seeking to navigate the dynamic digital marketing landscape in this specialized domain. As semiconductor manufacturing continues to redefine its business ecosystem, embracing these innovations emerges as a cornerstone for sustained success in the digital era within this unique sector
Business · Customer engagement · Digital marketing · Search engine · Search engine optimization · Social media · World Wide Web · Big Data and Business Intelligence · Blockchain Technology Applications and Security · Computer Science · Digital Transformation in Industry · Engineering · Marketing
| Highly cited | No |
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