The same but different
A social semiotic analysis of website interactivity as discourse
Bibliographic Data
| ID | 21788335 |
|---|---|
| Authors | Søren Vigild Poulsen (0000-0003-0304-8109, University of Southern Denmark, corresponding author) |
| Year | 2022 |
| Volume | 16 |
| Issue | 2 |
| Pages | 249-268 |
| Publication date | 2022-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Discourse & Communication (JOURNAL) |
| Journal identifiers | ISSN: 1750-4813 • E-ISSN: 1750-4821 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/17504813211043609 |
| OpenAlex | W4214867329 |
| Language | EN |
| Citations received | 5 |
| References cited | 32 |
The aim of this article is to explore website interactivity as discourse. Whereas the use of writing, images and layout in web design has been explored extensively, interactivity, that is, interactions between a web user and the website system, remains an underdeveloped area of discourse studies. To analyze interactivity as discourse, the article uses data from a research project on offline and online shopping for electronics, viewing the offline-online relationship as recontextualization in the sense that webshop interactivity (together with other design elements) represents and transforms in-store shopping actions. Using a methodology that combines analytical framework for interactive sites and approach to discourse analysis, the article maps cursor resources and interactive webshop features as actions and compares them to the actions that constitute in-store shopping. On this basis, the article offers reflections on how interactivity plays a defining role in the digital resemiotization of social practices
Affordance · Discourse analysis · Human–computer interaction · Interactivity · Linguistics · Multimedia · Semiotics · World Wide Web · Computer Science · Digital Communication and Language · Digital Games and Media · Discourse Analysis in Language Studies
Introducing Social Semiotics
English Text
Discourse and Practice
Atmospheric qualities of online retailing
Interactive Home Shopping
Handbook of theory and research for the sociology of education
Resemiotization
The making of healthy and moral snacks
Genre crash
Creating realities across languages and modalities
How Lists, Bullet Points and Tables Recontextualize Social Practice
Toward a global knowledge enterprise’
The implication of visual research for discourse analysis
Beyond authenticity
Travels in hypermodality
What’s in a click? A social semiotic framework for the multimodal analysis of website interactivity
A Multimodal Framework for Analyzing Websites as Cultural Expressions
Spaces of consumption and senses of place
Social media as semiotic technology and social practice
Shaping public spaces from below
The danmaku interface on Bilibili and the recontextualised translation practice
Multimodality, resemiotization
Codes, modalities, and the process of cultural reproduction
| Unique citing works | 5 |
|---|---|
| Citations per year | 2,5 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 5 |