Alcoholic herbal sex drinks and the construction of masculinities in Nigeria
Bibliographic Data
| ID | 21788444 |
|---|---|
| Authors | Daniel Oluwafemi Ajayi (Chemnitz University of Technology, corresponding author) |
| Year | 2023 |
| Volume | 17 |
| Issue | 2 |
| Pages | 115-134 |
| Publication date | 2023-04-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Discourse & Communication (JOURNAL) |
| Journal identifiers | ISSN: 1750-4813 • E-ISSN: 1750-4821 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/17504813221132990 |
| OpenAlex | W4318312852 |
| Language | EN |
| Citations received | 1 |
| References cited | 20 |
Extant works on masculinities have focused on their differential patterns in Nigeria. However, none of these studies has examined how masculinities are constructed through the metaphorical representation of alcoholic herbal sex drinks and their functions. Drawing insights from Lakoff and Johnson’s conceptual metaphor theory, Forceville’s visual metaphor and van Dijk’s socio-cognitive approach to ideology to analyze the names together with verbo-visual conceptualization of alcoholic herbal sex drinks, this paper discusses some of the subcultural ideologies that delineate masculinities among the manufacturers, sellers, and consumers of these drinks in southwestern Nigeria. Analysis of the data reveals the construction of masculinities by this group in terms of the territorial and subordinating sexual status of the male. Also, the male sex organ and muscular male body are conceptualized by this group as sexual weapons, controllers of the female sexual satisfaction, and the cleaning agents for vagina. The paper concludes that these drinks and the associated sexual beliefs reflect some of the trending subcultural ideologies that discursively shape the construction of masculinities in Nigeria
Conceptual metaphor · Conceptualization · Extant taxon · Ideology · Linguistics · Metaphor · Political science · Politics · Sociology · Gender Studies · Gender Studies in Language · Law · Marriage and Sexual Relationships · Media, Gender, and Advertising · Philosophy · Psychology · Social Psychology
Metaphor in Culture
The Contemporary Theory of Metaphor
Of Commodities and Objects
Language, identity, and urban youth subculture
The construction of ‘tough’ masculinity
The relationship between conceptual metaphor and culture
Masculinity Ideology
Ideology and discourse analysis
Metaphor is grounded in embodied experience
Theorizing identity in language and sexuality research
New generalizations and explanations in language and gender research
| Citations per year | 0.5 |
|---|---|
| Citation span | 2024 - 2024 (1) |
| Highly cited | No |