L'attractivité touristique à travers la notion d’attachement
Cas de la destination Rabat
Bibliographic Data
| ID | 21802245 |
|---|---|
| Authors | Abdellatif Elouali (0000-0002-1281-3610, Mohammed V University), Hassan Faouzi (0000-0002-2529-3431, Universiapolis - Université Internationale d'Agadir), Mustapha Kouzer (Twitter (United States)), Noura Ettahir (Mohammed V University) |
| Year | 2023 |
| Volume | 9 |
| Publication date | 2023-01-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Études caribéennes (JOURNAL) |
| Journal identifiers | ISSN: 1779-0980 • E-ISSN: 1961-859X |
| Publisher | OpenEdition (PUBLISHER) |
| DOI | 10.4000/etudescaribeennes.27854 |
| OpenAlex | W4386981328 |
| Language | FR |
| References cited | 36 |
Le présent article aborde l’impact de l’image de marque de la destination touristique sur les comportements des touristes à travers l’attachement au lieu et l’intention de revisite. À travers cette étude exploratoire, quantitative et qualitative, l’article propose aussi de vérifier le rôle médiateur de l’attachement dans la relation image de marque-attractivité touristique et ceci à travers le cas de la destination Rabat, capitale du Maroc
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| Highly cited | No |
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