Illocutionary Speech Acts on Balinese Hospitality Advertising Discourse in Russian
A Pragmatic Study
Bibliographic Data
| ID | 21806210 |
|---|---|
| Authors | Anggraeni Purnama Dewi (Padjadjaran University), Tajudin Nur (0000-0002-9544-0767, Padjadjaran University), Susi Machdalena (0000-0001-7414-5841, Padjadjaran University), Vera Viktorovna Shmelkova (0000-0002-5248-2860, Penza State University) |
| Year | 2024 |
| Volume | 14 |
| Issue | 1 |
| Pages | 192-201 |
| Publication date | 2024-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Theory and Practice in Language Studies (JOURNAL) |
| Journal identifiers | ISSN: 1799-2591 • E-ISSN: 2053-0692 |
| Publisher | Academy Publication (PUBLISHER • GB) |
| DOI | 10.17507/tpls.1401.23 |
| OpenAlex | W4390484970 |
| Language | EN |
| References cited | 8 |
This study aims to determine the types of speech acts, speech forms, and implicatures used by advertisers in promoting hotels as places to stay for tourists while on holiday in Bali. Advertising discourse as much as 50 data were analyzed using speech act theory. The method used in this study is a qualitative method with a pragmatic approach. The results of this study indicate that discourse on Bali hospitality advertisements on the internet consists of 27 assertive, 20 commissive, and 3 directive speech acts. As for the form of speech, most of the discourse on hotel advertisements is indirect speech acts. This is because in the existing hospitality advertising discourse there are still many utterances stated implicitly. The conventional and unconventional implicatures from this hotel advertisement are information, suggestions, invitations, and offers. By knowing this, advertisers can optimize their advertising speech acts to make it more informative, persuasive and commercial
Advertising · Business · Directive · Hospitality · Linguistics · Political science · Speech act · Tourism · Computer Science · English Language Learning and Teaching · Language Acquisition and Education · Linguistics and Language Analysis · Psychology
Principles of Pragmatics
Directive, Representative, and Expressive Actions in the Interview Rubric Article in the 2019 Edition of the Tirto.Id Online Newspaper
How destination image and evaluative factors affect behavioral intentions
The distinction between direct and indirect speech acts
Identity Exhibition in Batik Motifs of Ebeg and Pataruman
Linguistic underdeterminacy
The role of illocutionary status in the usage conditions of causal connectives and in coherence relations
Speech Acts
| Citation velocity | historical |
|---|---|
| Highly cited | No |