A Multimodal Discourse Analysis of Movie Posters From the Perspective of Visual Grammar — A Case Study of "Hi, Mom"

Bibliographic Data

ID21807348
AuthorsZhuyan Peng (Chongqing Normal University, corresponding author)
Year2022
Volume12
Issue3
Pages605-609
Publication date2022-03-01
Open AccessYes
TypeARTICLE
VenueTheory and Practice in Language Studies (JOURNAL)
Journal identifiersISSN: 1799-2591 • E-ISSN: 2053-0692
PublisherAcademy Publication (PUBLISHER • GB)
DOI10.17507/tpls.1203.22
OpenAlexW4214870910
LanguageEN
Citations received8

Poster is one of the main modes of multimodal discourse and plays a very important role in film promotion. Based on the visual grammar system under the framework of meta-functional theory, this paper gives a multimodal discourse analysis on a poster of the movie Hi, Mom. The purpose is to interpret the reproducing meaning, interactive meaning and composition meaning of the film poster, which helps to explore the connotation and thematic meaning of the film poster discourse, so as to help people better understand the theme of the film

Connotation · Discourse analysis · Grammar · Linguistics · Qualitative research · Sociology · Systemic functional grammar · Thematic analysis · Thematic structure · World Wide Web · Computer Science · Language, Metaphor, and Cognition · Philosophy · Psychology · Subtitles and Audiovisual Media · Translation Studies and Practices · Artificial Intelligence

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