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Ambivalence, Virtual Piety, and Rebranding

Social Media Uses among Tablighi Jama'at in Indonesia

Bibliographic Data

ID21808629
AuthorsWahyu Kuncoro (University of Zurich, corresponding author)
Year2021
Volume15
Issue1
Pages206-230
Publication date2021-06-01
Open AccessYes
TypeARTICLE
VenueCyberOrient (JOURNAL)
Journal identifiersISSN: 1804-3194 • E-ISSN: 1804-3194
PublisherWiley (PUBLISHER • GB)
DOI10.1002/cyo2.12
OpenAlexW3185565729
LanguageEN
Citations received5
References cited11

Advanced smartphone technology and easy access to the internet have contributed to the embeddedness of social media in the daily lives of many Indonesians. However, among conservative Muslims, social media are regarded as potentially harmful, and their use is largely discouraged. The article discusses the ambivalence that characterizes social media usage within the Tablighi Jama'at, an Islamic reformist movement known for its missionary activities. Many Tablighis believe that social media potentially imperils their faith as it provides access to a wide range of non‐Islamic content, a perspective that has led to restrictions on smartphone use and internet access. Yet, as this article highlights, several social media platforms, such as Instagram and Facebook, are widely used among Indonesian Tablighis as they consider these platforms as a means to improve the efficacy of their face‐to‐face preaching and to display their pious practices as well as their personal transformations to a more pious self. In addition, their virtual piety goes hand in hand with attempts to rebrand their movement by countering negative stereotypes and by trying to position themselves as legitimate Islamic player in Indonesia

Ambivalence · Indonesian · Internet privacy · Islam · Media studies · Piety · Political science · Social media · Social science · Sociology · The Internet · World Wide Web · Computer Science · Educational Methods and Impacts · History · Islamic Finance and Communication · Islamic Studies and Radicalism · Law · Psychology · Social Psychology

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Citations per year1
Citation span2021 - 2025 (5)
Highly citedNo

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