The haptic visuality of financial trading

Bibliographic Data

ID2181967
AuthorsDeniz Coral (0000-0001-7678-3273, University of Minnesota, corresponding author)
Year2024
Volume17
Issue5
Pages567-587
Publication date2024-09-02
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Cultural Economy (JOURNAL)
Journal identifiersISSN: 1753-0350 • E-ISSN: 1753-0369
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/17530350.2024.2323690
OpenAlexW4399321339
LanguageEN
References cited79

This article offers a sideways approach to analyzing market visualizations on trading screens as a part of the sensoryscapes of financial trading. Based on ethnographic research on the trading floor of a market-maker investment bank in Istanbul, I develop an anthropologically driven interdisciplinary lens built on social studies of finance (SSF) and film and media studies. Through this lens, I use ‘haptic’ (Marks, Laura U. 2000. The Skin of the Film: Intercultural Cinema, Embodiment, and Senses. Duke University Press) as a key analytic and argue that markets on screens generate a haptic visuality that shapes traders’ bodily, sensuous, affective, and emotional engagements with markets. In this way, I offer an alternative reading of Beunza and Stark’s conceptualization of pattern recognition and re-cognition by bringing it back to the works of Knorr Cetina and Bruegger. I show that traders’ aspirations, intuition, and memories take part in pattern recognition and re-cognition, transforming these experiences into subjective and embodied knowledges and practices. Hence, I expand social scientific studies on financial trading by demonstrating that intersubjective relations with anonymous market actors require self-embedding into market visualizations, through which one can engage with the faces of markets as a face that touches back to the haptic visuality of markets on screens

Business · Economics · Financial system · Haptic technology · Computer Science · Financial Markets and Investment Strategies · Housing Market and Economics · Housing, Finance, and Neoliberalism · Artificial Intelligence

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