Strategia mitu w marketingu filmowych profili facebookowych
Bibliographic Data
| ID | 21826802 |
|---|---|
| Authors | Milena Le Viet-Błaszczyk (0000-0003-1237-4205, University of Lodz, corresponding author) |
| Year | 2022 |
| Volume | 23 |
| Issue | 2 |
| Pages | 133-152 |
| Publication date | 2022-06-30 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Zarządzanie w Kulturze (JOURNAL) |
| Journal identifiers | ISSN: 1896-8201 • E-ISSN: 2084-3976 |
| Publisher | Uniwersytet Jagiellonski - Wydawnictwo Uniwersytetu Jagiellonskiego (PUBLISHER) |
| DOI | 10.4467/20843976zk.22.009.16163 |
| OpenAlex | W4312372011 |
| Language | EN |
| References cited | 26 |
Myth Strategy in Social Media Film Marketing Nowadays, many marketing activities involve the implementation of modern solutions. One of these may be the use of social media. Concomitantly, marketing can also use well-known techniques that have been working for years in many different areas – such as those that refer to the attributes of myth. The aim of this paper is to present the results of research on the use of myth strategy in social media marketing in the Polish film market. In order to achieve this goal, a literature review has been conducted and research of the best film-related Facebook profiles has been carried out. The study identified multiple ways to implement the myth strategy using the strategies of monomyth, bricolage, and counter-intuitiveness
Advertising · Art · Bricolage · Business · Marketing strategy · Mythology · Political science · Public relations · Social marketing · Social media · Sociology · World Wide Web · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Marketing and Advertising Strategies · Marketing
Cognitive templates for religious concepts
Why people use social media
Box office sales and social media
Evaluating the Impact of Religious Icons and Symbols on Consumer’s Brand Evaluation
The Impact of Social Media Marketing on Brand Loyalty
Myth and the market
Confronting, Representing, and Believing Counterintuitive Concepts
Between Myth and Brand. Aspects of Myth in Marketing Communication
Introduction à l'analyse structurale des récits
The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information
Consumer Myths
The Naturalness of Religious Ideas
Reconstructing the South
| Citation velocity | historical |
|---|---|
| Highly cited | No |