Branding like a City
Barcelona and its Literature at the Buenos Aires Book Fair1
Bibliographic Data
| ID | 21829942 |
|---|---|
| Authors | Fernando García Naharro (0000-0002-1412-4659, Europa-Universität Flensburg, corresponding author) |
| Year | 2020 |
| Volume | 11 |
| Issue | 2 |
| Publication date | 2020-06-18 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Mémoires du livre (JOURNAL) |
| Journal identifiers | ISSN: 1920-602X • E-ISSN: 1920-602X |
| Publisher | Consortium Erudit (PUBLISHER • CA) |
| DOI | 10.7202/1070265ar |
| OpenAlex | W3047523424 |
| Language | EN |
| Citations received | 1 |
| References cited | 33 |
This essay seeks a detailed and intimate understanding of the presence of Barcelona as Guest of Honour at the 45 th Buenos Aires Book Fair. In so doing, I focus on the stand of Barcelona at the Buenos Aires Book Fair for arguing that exhibition units create the conditions for telling particular stories about national/local literatures to a broad and foreign audience. Moreover, building bridges between existing lines of research and informed by ongoing debates in the field, this paper aims to highlight the entanglements between politics and tourism, “pure” literature and marketplace imperatives. Everything analysed, however, through cultural products and exhibition spaces
Aesthetics · Art · Exhibition · Honour · Media studies · Political science · Politics · Sociology · Tourism · Visual arts · Anthropology · Cinema and Media Studies · Cultural Studies · Digital Games and Media · Law · Media, Gender, and Advertising
WeltFraktale
What Is World Literature?
From city marketing to city branding
Negotiating Values in the Creative Industries
City Branding
Destination Culture
Branding like a State
Local places and cultural distinction
The image of the creative city, eight years later
The Cultural Logic of Media Convergence
Soft power
El contenido de la forma'. Madrid como ciudad invitada de honor en la FIL Guadalajara 2017
Entre libros y ferias
Interaction Ritual Chains
The metamorphosis of modes of consecration in the literary field
The Role of Trade Fairs in the Global Fashion Business
The book fair as a tournament of values
| Citations per year | 0.2 |
|---|---|
| Citation span | 2021 - 2021 (1) |
| Highly cited | No |