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Cultural Capital as Performance

Tote Bags and Contemporary Literary Festivals

Bibliographic Data

ID21829976
AuthorsAlexandra Dane (0000-0002-1798-171X, The University of Melbourne, corresponding author)
Year2020
Volume11
Issue2
Publication date2020-06-18
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueMémoires du livre (JOURNAL)
Journal identifiersISSN: 1920-602X • E-ISSN: 1920-602X
PublisherConsortium Erudit (PUBLISHER • CA)
DOI10.7202/1070270ar
OpenAlexW3047043540
LanguageEN
Citations received3
References cited8

The canvas tote bag, often branded with the name and logo of a popular cultural institution or bookstore, has become a shorthand for an individual’s accumulated cultural capital; this seemingly innocuous accessory has the power to signal to one’s peers the level of their engagement with the cultural and creative industries in a seemingly casual but deeply coded manner. The literary festival presents the perfect opportunity for individuals to signal to those around them that they, for example, subscribe to the New Yorker or donate money to the V&A museum. This article presents the findings of an observational study conducted at four literary festivals in Australia, the United Kingdom and the United States. Four distinct categories emerged from this analysis of tote bags carried at literary festivals: the festival tote that is sold at the festival; totes associated with cultural institutions; totes with political, satirical or ironic slogans; totes that are not associated with any particular arts or cultural brand or institution. I argue that, especially where the first three categories are concerned, the tote bags carried at literary festivals are consciously chosen for the purpose of signalling one’s cultural capital

Archaeology · Art · Casual · Cultural capital · Cultural heritage · Cultural institution · Institution · Media studies · Political science · Politics · Social science · Sociology · The arts · Visual arts · Cultural Industries and Urban Development · History · Law · Social and Cultural Dynamics · Sport and Mega-Event Impacts

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    Catherine Strong, Sam Whiting et al.•Continuum•2017

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    Open Access•Wenche Ommundsen•Australian Literary Studies•2009

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    Jonah Berger, Morgan K Ward et al.•Journal of Consumer Research•2010

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Unique citing works3
Citations per year0,5
Citation span2020 - 2023 (4)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 3

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Open DOIOpen Access
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