Relationship Marketing
Revisiting the Scholarship in Sport Management and Sport Communication
Bibliographic Data
| ID | 21834284 |
|---|---|
| Authors | Gashaw Abeza (0000-0002-6230-8487, Towson University), Norm O’Reilly (0000-0001-7881-6059, University of Guelph), Jessica R Braunstein-Minkove (1Towson University), Jessica R Braunstein‐Minkove (0000-0002-0385-7048, Towson University) |
| Year | 2020 |
| Volume | 13 |
| Issue | 4 |
| Pages | 595-620 |
| Publication date | 2020-12-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | International Journal of Sport Communication (JOURNAL) |
| Journal identifiers | ISSN: 1936-3907 • E-ISSN: 1936-3915 |
| Publisher | Human Kinetics (PUBLISHER) |
| DOI | 10.1123/ijsc.2020-0052 |
| OpenAlex | W3098604720 |
| Language | EN |
| Citations received | 4 |
| References cited | 72 |
Relational perspectives have influenced marketing theory and practice over the past 40 years, with a volume of relationship marketing (RM) research accumulating over this time. In sport management specifically, a number of RM research articles have been published since the late 1990s. Although an influx has been seen, a review of said literature informs us that RM is a diverse field with no single best explanation, no clear domain and scope, and no universally accepted definition and that, most particularly, the literature is a melting pot of various concepts. This circumstance creates frustration and confusion among new researchers. Additionally, as strategic communication strategies rely on clear and consistent messaging, it is pivotal to holistically address the issue. Therefore, adopting an integrative literature review approach, this commentary revisits the RM scholarship to present, brings attention to the complex nature of the RM literature, and identifies a point of departure for researchers attempting to find a fitting “home” for their research
Business · Confusion · Epistemology · Marketing management · Political science · Public relations · Relationship marketing · Scholarship · Sociology · Sports marketing · Computer Science · Consumer Behavior in Brand Consumption and Identification · Corporate Identity and Reputation · Customer Service Quality and Loyalty · Philosophy · Psychology · Marketing
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Exploring the efficacy of youth sport camps to build customer relationships
| Unique citing works | 4 |
|---|---|
| Citations per year | 1.33 |
| Citation span | 2023 - 2024 (2) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |