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Working to an International Audience (One International Broadcaster’s Tightrope Act)

Bibliographic Data

ID21835227
AuthorsPhil Kafcaloudes (0000-0001-8758-1327, 12 Evelyn St, St Kilda East, Victoria, 3183, Australia, corresponding author)
Year2021
Volume28
Issue1
Pages9-26
Publication date2021-01-02
Open AccessNo
TypeARTICLE
VenueJournal of Radio & Audio Media (JOURNAL)
Journal identifiersISSN: 1937-6529 • E-ISSN: 1937-6537
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/19376529.2020.1819811
OpenAlexW3167456517
LanguageEN
Citations received2
References cited2

Broadcasting to an international audience presents many challenges including story choice for audience interest; time zone differences and cultural sensitivity. These challenges are magnified when broadcasting to a range of countries simultaneously. This paper examines the requirements of an international broadcast through the prism ofThe Breakfast Club, a live broad-range program that broadcasted live on more than a dozen Pacific and six Asian countries. The author, its Executive Producer/host discusses how the program navigated the many difficulties of working to such a broad audience, and how it dealt with new audiences that came on board during its tenure

Advertising · Audience measurement · Business · Club · Dozen · Media studies · Political science · Prism · Public relations · Sociology · Computer Science · Island Studies and Pacific Affairs · Law · Media Studies and Communication

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Citations per year0.4
Citation span2021 - 2022 (2)
Highly citedNo

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