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Assessing the Role of Items Songs from Bollywood Movies in Delineating Gender Roles in India

Bibliographic Data

ID21835360
AuthorsRuchi Ravi Shewade (Warmadewa University, corresponding author)
Year2023
Volume30
Issue1
Pages119-138
Publication date2023-01-02
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Radio & Audio Media (JOURNAL)
Journal identifiersISSN: 1937-6529 • E-ISSN: 1937-6537
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/19376529.2022.2152455
OpenAlexW4313426477
LanguageEN
Citations received4
References cited44

Crimes against women are common in India due to oppressive cultural norms. Bollywood offers an opportunity to investigate gender role representations. This research examines 20 Bollywood item songs through an intersectional lens. The study is concerned with how aural affordances in item songs delineate oppressive gender roles and violence against women. The study discovered four major themes: increased substance use and gang culture depiction, lower-middle-class women’s hypersexualization, the problematic item girl persona, and female sexual liberation. The study explains how item songs can positively influence public opinion about gender roles and violence against women

Affordance · Art · Depiction · Developmental psychology · Girl · Human sexuality · Literature · Media studies · Persona · Popular culture · Sociology · Cinema and Media Studies · Gender Studies · Media, Gender, and Advertising · Psychology · Social Psychology · South Asian Cinema and Culture

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Unique citing works4
Citations per year1,33
Citation span2023 - 2026 (4)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 4

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