The experience economy during Covid-19
Virtual activations at Comic-Con@Home
Bibliographic Data
| ID | 21836634 |
|---|---|
| Authors | Melanie E S Kohnen (0000-0001-6533-3445, New York University, corresponding author) |
| Year | 2022 |
| Volume | 38 |
| Publication date | 2022-09-14 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Transformative Works and Cultures (JOURNAL) |
| Journal identifiers | ISSN: 1941-2258 • E-ISSN: 1941-2258 |
| Publisher | Transformative Works and Cultures (PUBLISHER) |
| DOI | 10.3983/twc.2022.2325 |
| OpenAlex | W4308117518 |
| Language | EN |
| Citations received | 1 |
I examine how industry and fans reassessed the value of TV promotion in the form of activations—branded pop-up in-person experiences that promise immersion into storyworlds—as they transformed into online events during Comic-Con@Home in 2020 and 2021. I highlight the industry's expansion of first-party data collection from and tracking of fans in virtual activations
Advertising · Art · Business · Comics · Literature · Media studies · Political science · Sociology · Computer Science · Digital Games and Media · Digital Marketing and Social Media · Media Studies and Communication · Medicine
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,33 |
| Citation span | 2023 - 2023 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |