Identity, curated branding, and the star cosplayer's pursuit of Instagram fame
Bibliographic Data
| ID | 21836780 |
|---|---|
| Authors | Fiona Haborak (Film Independent, corresponding author), Fiona Katie Haborak |
| Year | 2020 |
| Volume | 34 |
| Publication date | 2020-09-15 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Transformative Works and Cultures (JOURNAL) |
| Journal identifiers | ISSN: 1941-2258 • E-ISSN: 1941-2258 |
| Publisher | Transformative Works and Cultures (PUBLISHER) |
| DOI | 10.3983/twc.2020.1949 |
| OpenAlex | W3086217197 |
| Language | EN |
| Citations received | 4 |
In response to the digital landscape, the nature of cosplay, in which the cosplayer constructs an identity complementary to the character via costuming, has changed from a performative expression of fandom appreciation to a desire to achieve viral fame. As a signifier of popular culture, such so-called star cosplayers commodify their bodies to market a social identity through the curatorial process of displaying work on Instagram. A creative project, ".//wired: TRENDING," promotes the aesthetic value and function of cosplay while utilizing social media to create an identity brand for endorsement
Aesthetics · Art · Fandom · Media studies · Performative utterance · Popular culture · Sociology · Asian Culture and Media Studies · Digital Games and Media · Media, Gender, and Advertising
| Citations per year | 0.8 |
|---|---|
| Citation span | 2021 - 2026 (6) |
| Highly cited | No |