Save Your Internet! The persuasion work of YouTube in the controversy over EU's digital market directive
Bibliographic Data
| ID | 21837704 |
|---|---|
| Authors | Madelen Riise (Department of Sociology and Political Science NTNU Trondheim Norway), Heidrun Åm (0000-0001-5980-0158, Department of Sociology and Political Science NTNU Trondheim Norway), Hendrik Storstein Spilker (0000-0003-1792-4464, Department of Sociology and Political Science NTNU Trondheim Norway, corresponding author) |
| Year | 2025 |
| Volume | 17 |
| Issue | 2 |
| Publication date | 2025-06-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Policy & Internet (JOURNAL) |
| Journal identifiers | ISSN: 1944-2866 • E-ISSN: 1944-2866 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/poi3.421 |
| OpenAlex | W4402226791 |
| Language | EN |
| References cited | 15 |
The introduction of EU's Digital Market Directive, especially the so‐called Article 13, caused a lot of controversy. A varied assembly of actors protested, including Internet activists, academics, NGO's such as Wikipedia, and owners of platforms for user generated content. They feared regulations would stifle the distribution of user generated content. Much of the protests revolved around the hashtag #saveyourinternet. In this article, we study the active role YouTube took in mobilizing protests to regulatory changes. Drawing on Platform Studies and Actor‐Network Theory, we aim at eliciting Big Tech's overt and covert strategies when they face new legal regulations effecting the rules of the market in which they operate. We problematize how YouTube enacts sources of power in the network society. Indeed, the most important driver of the #saveyourinternet campaign owned the network in which it spread. The article is a contribution to the on‐going discussion of Big Tech's influence on democratic decision‐making
Advertising · Business · Directive · Internet privacy · Persuasion · Telecommunications · The Internet · World Wide Web · Computer Science · Copyright and Intellectual Property · Engineering · Freedom of Expression and Defamation · Privacy, Security, and Data Protection · Psychology · Social Psychology
Science in action
The Platform Society
Corporate Political Activity
Mandate to overblock? Understanding the impact of the European Union's Article 17 on copyright content moderation on YouTube
Die Internet-Galaxie
Digital Music Distribution
Pirates of Silicon Valley
YouTube
Aramis
How the governance of and through digital contact tracing technologies shapes geographies of power
The politics of 'platforms
The Logic of Connective Action
Digital divisions and the changing cultures of the music industries (or, the ironies of the artefact and invisibility)
The Platformization of the Web
| Highly cited | No |
|---|