AI-powered insights

[EN] The goal of this doctoral dissertation is twofold: first, to establish a new methodology that leverages the continuous generation of user-generated content on social media to analyse tourist destinations (objectives 1 to 4); and second, to understand how tourists construct and reveal their experiences at a destination based on their behaviour and interactions (objectives 5 to 12). This dual approach ensures that the research not only contributes a novel methodological framework but also applies it to gain deeper insights into the dynamics of tourist engagement and destination perception

Content analysis · Customer engagement · Destination management · Destination Marketing · Destinations · Social media · Social media marketing · Tourism · Digital Marketing and Social Media · Diverse Aspects of Tourism Research